2,000+ clients. No website.
Diety by Shubhangi is an online wellness and nutrition coaching brand run by a Mumbai-based nutritionist with a Bachelor's in Nutrition and a PG Diploma in Dietetics. With over 2,000 clients helped across India and internationally, the brand needed a digital home that matched the premium, personalised positioning of its services.
The nutritionist was operating through WhatsApp referrals and social media — no website, no booking system, no way for prospective clients to evaluate her credentials before reaching out.
& abroad
WhatsApp is not
a funnel.
Prospective clients had no way to understand her services, verify her credentials, or book a discovery call without going through a manual WhatsApp conversation first. This created high drop-off, slow conversion, and dependence on referrals.
The brand had real credibility — years of results, qualified credentials, international clients — but none of that was visible online. A first-time visitor had nothing to evaluate before making a decision.
A wellness brand website
that converts.
Design & Brand
Premium wellness aesthetic
- → Warm tones, typography-forward layout
- → Trust-building credential and about section
- → Client outcome highlights
- → Mobile-first, fast-loading design
Conversion
Discovery call booking funnel
- → Service breakdown pages — nutrition plans, wellness programs, corporate wellness
- → Discovery call booking integrated directly
- → Reduces WhatsApp dependency for lead capture
SEO
Built for organic discovery
- → Structured for "nutritionist [city]" searches
- → Wellness and nutrition keyword targeting
- → Blog/content section for ongoing SEO growth
Content
Credibility-first structure
- → Qualification and certification display
- → Client transformation stories
- → Corporate wellness program positioning
Tech Stack
What changed.
Professional web presence replacing WhatsApp-only acquisition
Prospective clients can now find, evaluate, and book — without a manual conversation required to start the process.
SEO structure built for local and niche wellness searches
The site is structured to rank for "nutritionist [city]" terms and wellness coaching searches — an ongoing organic channel for new leads.
Discovery call funnel integrated directly into the site
Visitors can book a discovery call without leaving the site — reducing friction and converting passive browsers into qualified leads.
